![BrainCraft](https://image.pbs.org/contentchannels/IVJpziM-white-logo-41-QXGcuMU.png?format=webp&resize=200x)
ATTENTION WARS | Trailer
Special | 58sVideo has Closed Captions
We’re in the middle of an Attention War – where big tech battle it out to win us over.
We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.
![BrainCraft](https://image.pbs.org/contentchannels/IVJpziM-white-logo-41-QXGcuMU.png?format=webp&resize=200x)
ATTENTION WARS | Trailer
Special | 58sVideo has Closed Captions
We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.
How to Watch BrainCraft
BrainCraft is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.
Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipNow, what's the price of your attention?
If you're spending 25% of your waking life on Instagram, YouTube or Facebook; what's that worth to you?
Because it's worth a lot to tech companies.
It's been said these companies are in a high stakes battle for our attention, that we have distraction disease and the fabric of society is being ripped apart by our collective tech addiction.
It's in their interest, financially, to keep us engaged by any means necessary.
So the industry somewhat depends on you losing control of yourself.
Being overstimulated might actually, while it seems really seductive at the time, be quite bad for us.
It increases ethnic and societal divisions, tensions and warfare and violence.
But, really?
Right this is persuasive design, not coercive design.
Join me, as we take a closer look to explore the psychology, design and impact of tech and social media.
If...